Why I write these articles

I created EasyFid after seeing the same thing in dozens of local businesses: the cardboard loyalty card gets left at home, lost, or stamped crooked. The business owner loses time at the counter, and the customer gets no real benefit from it. A card in Apple Wallet or Google Wallet solves that problem without asking anything of the customer — no app to install, no account to create.

The articles published on the blog start from that ground truth. They don't recycle generic marketing talk: each industry guide asks you to consider your own basket size, visit frequency and available margin, and the concrete constraints at the counter — the 7am rush at a bakery, appointment booking at a hair salon, table turnover during the dinner service.

How this content is sourced

• Competitor pricing figures are recorded directly from each vendor's official pricing pages, with the date they were checked, and never copied from a comparison published by a competitor.
• When information isn't public — a quote-only price, an undisclosed trial length — that's stated plainly rather than filled in with a guess.
• Thresholds and rewards are illustrative settings to adapt to each shop. We do not yet have documented customer results to publish, and these examples do not establish business outcomes.
• Pages are dated and corrected when the market changes. A competitor's price change makes a comparison inaccurate: it gets updated, not left online as-is.

Transparency

This site is published by App2Niche SASU, the French company that builds EasyFid. I don't claim to be a neutral observer of the market — I have a product to sell. That's exactly why the loyalty software comparison (French) includes a section detailing the cases where EasyFid isn't the right choice, and why competitors' prices are listed as they publish them, with no favorable rounding.

Found an error, an outdated price, or disagree with an analysis? Write to contact@easyfid.com and the correction will be made.