The digital loyalty software
for your bakery

The scan itself takes under two seconds and happens during the dead time of checkout, while you hand back change or wait for the card reader. In practice, it adds no step to the line: the phone stays by the till, the customer presents their Wallet card, it's validated. The real time savings are elsewhere: you remove the search for the cardboard card, the hunt for the stamp, and the ten-second chat about the card left at home. For signing up a new customer, which takes about twenty seconds, it's better to offer it off-peak — Sunday morning or the mid-afternoon lull.

Visit-based, in the vast majority of bakeries. A points scale on €3-7 tickets produces numbers nobody tracks: the customer will never know if they're at 38 or 44 points. Counting visits, on the other hand, reads at a glance on the Wallet card. Ten or twelve visits before a reward is the right ballpark: a daily regular gets there in two to three weeks, which makes the mechanic credible right away. A points program still makes sense if you have a large custom-order pastry or catering business, where tickets range from €5 to €60 and counting visits would be unfair to bigger baskets.

Avoid giving away the loaf. It's your loss-leader, the product whose margin has been tightest since flour and energy prices rose, and the customer doesn't experience it as a gift since they buy one every day. The rewards that work best come from the pastry case: a croissant or pain au chocolat, a slice of tart, a brioche, a coffee on Saturday morning. Low cost, high perceived value, and above all a discovery effect: a customer who only bought bread tries your pastry and sometimes comes back to buy it. You can also match the reward to the season — a slice of galette in January, a chouquette during school holidays.

Yes, with the Pro plan at €19.99/month, which opens up to 3 staff accounts on top of your admin account. Each one installs the app on their own phone and only has access to the scan function: no access to the program's settings, no way to change the number of visits or the reward. It's useful when two shifts follow each other in a day, and when an apprentice or a weekend temp takes the till. The Starter plan at €9.99/month fits bakeries where the same person always rings up sales.

It's the most common objection, and it's a fair one: at a bakery, loyalty isn't created, it's preserved. A large share of your customers come because you're on their route, not out of attachment. The day a chain opens on the corner or roadworks change their route, that habit shifts without a word. A loyalty program does two very concrete things: it gives the customer a switching cost — they have eight visits out of twelve, they don't want to lose them — and it gives you visibility. Without a customer base, you discover the leak in this month's revenue. With one, you see that a morning regular hasn't come by in ten days, and you still have time to do something about it.