The loyalty software
built for your wine shop

Two very different customer bases in the same shop

There's the regular: they come in once or twice a month, take two or three bottles at €12-18, listen to your advice, and leave with a €25-50 ticket. And there's the occasional buyer: they come twice a year, at Christmas and for a birthday, take a gift box or a champagne at €40-80, and doesn't know your name. Most loyalty programs are calibrated for one and lose the other — a threshold the regular reaches in three months is out of reach for the second, a distant threshold demotivates the first. The setting that absorbs both profiles is simple: 1 point per euro, a threshold around 300 points, and 18-month validity. The regular gets there in six to eight months; December's buyer doesn't start from zero the following year, they pick up where they left off. And above all, you finally know which category the person in front of you falls into, which changes more than the follow-up: it changes which bottle you recommend.

Wine fairs and e-commerce attack on price, never on advice

Every September, big-box retailers turn wine into a loss-leader and advertise prices you can't match. The rest of the year, specialized sites and subscription boxes occupy the field, with thousands of references delivered to the door. Your advantage is real but fragile: you've tasted what you sell, you know the vintage, you know a customer should wait two years before opening the bottle they just bought. The problem is that this advantage evaporates from the customer's memory four months later. A loyalty file gives you something a wine shop never had: names, frequency, a price range per person. From there, the call about an allocation, the invitation to a tasting, or the notification of a new arrival stop being random. And the customer has a quantified reason to concentrate their purchases with you rather than splitting them between the big-box store in September and a website in November.

Communicating about wine while staying within the legal framework

This is a constraint specific to the trade that most loyalty software ignores. In France, communication about alcoholic beverages is strictly regulated: the content of an ad is limited to objective elements — appellation, origin, name, composition, alcohol content, production method, sales terms — and selling to minors is prohibited. Two very concrete consequences for your program. First, a notification works better written as arrival information ("The estate's 2022 Chablis has arrived, 24 bottles") than as a promotional pitch. Second, many wine shop owners prefer rewards that aren't free alcohol: a tasting workshop, glassware, a decanter, a wooden gift box, or a discount on the next purchase. EasyFid imposes no template: you write the wording of every tier and every notification yourself, which leaves you free to check your phrasing with your professional body.