The loyalty software for your laundromat
A wash takes half an hour, a dry about twenty minutes: your customers stay on site for nearly an hour, phone in hand. That's exactly when they can scan your QR code and get their loyalty card into their Wallet, with nobody needing to be at a counter. You then validate cycles from your phone during your maintenance rounds — no changes to your coin changer or payment kiosk.
In brief — EasyFid is French loyalty software for laundromats and self-service laundries, from €9.99/month (Starter plan, up to 500 customers); beyond that, or if you run several locations, the Pro plan at €19.99/month raises the limit to 1,500 customers. The principle relies on having no staff: a laminated QR code above the payment kiosk is enough for the customer to install their own card into Apple Wallet or Google Wallet, no app to download, while their machine runs. Nothing connects to your coin changer or your prepaid cards, which stay your payment method. You validate cycles from your phone during your visits, and a free wash costs you only hot water, electricity, and a dose of detergent.
Built for a self-service laundromat's rhythm
A room that runs with no staff, a customer who returns every seven to ten days, and often a competitor three streets away. Your loyalty program has to run on its own.
The wait works in your favor
Between washing and drying, your customers wait 45 minutes to an hour, mostly on their phone. A QR code visible from the benches turns that wait into a sign-up, with nobody needing to do it for them.
No coin changer or kiosk to modify
EasyFid doesn't connect to your payment system. Tokens, a rechargeable prepaid card, or card payment at the central kiosk keep working exactly as before: loyalty lives alongside it, on the customer's phone.
An 18kg load isn't worth a 7kg one
A 7kg wash around €4.50, a large-capacity machine for comforters around €9, a B&B owner running four machines at once: by awarding points per euro spent, every basket counts for what it's really worth.
Fill Tuesday, unclog Saturday
Saturday between 10am and 1pm, everything's taken and customers leave without washing. Tuesday morning, half the machines run empty. Doubled points on slow slots shift some of your regulars without touching your posted prices.
The free cycle costs you a few euros
It's one of the most profitable rewards in local retail: the customer perceives the value of the posted price, while your real cost is limited to hot water, electricity, and a dose of detergent.
Manage remotely, location by location
Many laundromats are run alongside another business, sometimes across two or three sites. The dashboard fits on your phone: foot traffic, active customers, and regulars who've stopped scanning, with no need to be on site.
Ready in 3 steps
No device to wire into the machines, no work on the coin changer. A smartphone and a laminated QR code are enough.
Create your account
Enter your laundromat's name and set your scale: 1 point per cycle with the 10th wash free, or 1 point per euro spent if you want large-capacity and business customers to count for more. Five minutes, nothing to order.
Display your QR code
Laminate it and place it where customers look while waiting: above the payment kiosk, on the detergent dispenser, on the dryer fronts. They scan with the camera, no app to install.
Validate during your rounds
During your maintenance visit, or Saturday morning when you see the most people, validate cycles in two seconds from your phone. Free washes unlock on their own, no notebook or cardboard card getting damp.
The challenges of loyalty in a self-service laundromat
Nobody at the counter: the program has to run itself
This is the major difference from other local businesses: in a laundromat, there's usually nobody to offer a card. The owner comes by once or twice a day for maintenance, to collect coins, and to check faulty machines, and the rest of the time the room runs without them. Any program that assumes a staff member at a counter falls flat. What works is self-service sign-up: a QR code visible from the waiting benches or the central kiosk, a card that installs into the Wallet in about twenty seconds, and cycle validation done later by the owner. Don't confuse this with the prepaid card many laundromats already offer: that one secures payment, but rewards nothing — a customer who's washed with you weekly for two years pays exactly the same price as a one-time visitor, and they know it.
A regular is worth several hundred euros a year, and can vanish in one weekend
Between washing and drying, a weekly customer commonly spends €8-14 per visit, several hundred euros over a year. And they almost never leave out of dissatisfaction: they leave because they moved two streets over, because a newer laundromat just opened 300 meters away, or because they finally bought a washing machine. Of these three reasons, the first two hinge on very little, and that's exactly where a points counter visible on the phone carries weight: abandoning seven already-accumulated cycles costs something, while switching laundromats when nothing ties you costs nothing. Retaining a single regular over the year covers several years of the €9.99/month subscription.
Saturday overflows, Tuesday runs empty
A laundromat's economics are a throughput economy: rent, equipment payments, and the hot-water subscription come due whether the machines run or not. Yet foot traffic is heavily concentrated — Saturday and Sunday mornings, plus weekday evenings — while midweek stays slow and winter, with comforters and laundry that can't dry outside, crushes summer. The loyalty program is one of the few levers that shifts demand without touching posted prices: doubled points on Tuesday and Wednesday mornings, a drying bonus in July, a boost on large-capacity machines during spring cleaning. Your business customers — B&Bs, vacation rentals, small restaurants with table linens — are the easiest to shift, since they choose their own time slot freely.
FAQ — Building loyalty with no staff at the counter
My laundromat has nobody at the counter: who validates visits?
The customer signs up on their own by scanning the QR code displayed in the room while their machine runs: their card installs into their Wallet in about twenty seconds, with no need for you to be present. For cycles, you validate from your phone during your maintenance visits, or when you cross paths with your regulars — many owners use Saturday morning, the slot where they see the most people in an hour.
Do I need to modify my payment kiosk, coin changer, or prepaid cards?
No, no technical intervention needed. EasyFid doesn't connect to your payment system and doesn't replace your rechargeable card: that stays your payment method, EasyFid layers on top as a reward for regularity. That's exactly what prepaid cards lack — they secure cash flow but offer nothing extra to a customer who's washed with you for two years.
How do I count a large-capacity machine or a business customer running four washes?
By awarding points per euro spent rather than per visit. A 7kg cycle around €4.50 then doesn't earn the same as a large comforter-capacity machine around €9, and the B&B filling four machines at once progresses four times faster, with no calculation on your part and no separate scale to build for business customers.
What reward is genuinely profitable at a laundromat?
A free cycle, rather than a percentage discount. The customer perceives the value of the posted price while your real cost is limited to hot water, electricity, and a dose of detergent. A ten-cycle scale is reached in two to three months by a weekly customer: short enough to believe in, long enough to stay profitable. Free drying also works very well and costs even less.
Can I spot a regular who's stopped coming?
Yes. The dashboard shows the date of the last validated cycle for every customer. When a Saturday-morning regular hasn't scanned in three weeks, you see it: they moved, bought a washing machine, or are trying the laundromat next door. In that last case, a comeback offer sent to their Wallet card costs far less than recruiting a new customer.
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