The loyalty software
for your café, no card to stamp
You pour 150 to 300 coffees a day and don't have three seconds to spare per customer between 7:30 and 9am. EasyFid counts the visits for you: the customer scans the counter's QR code once, their card goes into Apple Wallet or Google Wallet, and the 10th coffee free unlocks on its own. No card to reprint, no app to make anyone install.
In brief — EasyFid is French loyalty software built for independent cafés and coffee shops, where the ticket runs €2.50-6 but a regular comes back 4 or 5 times a week. The customer scans the QR code on the counter, their card adds to Apple Wallet or Google Wallet, and the counter (8th, 10th, or 12th coffee free) ticks up with every visit validated in 2 seconds from your phone — no link to your till and no app for the customer to install. At 4 visits a week, a 10-stamp cycle closes in two and a half weeks: a café's rhythm, not a shop's where people walk in three times a year. From €9.99/month (Starter, up to 500 customers).
Built for a café's rhythm: a €3 ticket, a customer back tomorrow morning
In a café, loyalty doesn't play out on discounts — 10% off an espresso is 26 cents, nobody notices. It plays out on visit count and speed at the counter.
A stamp cycle calibrated to your visits
8, 10, or 12 coffees before the free drink: you choose the threshold. For a regular coming in four mornings a week, a 10-cycle closes in two and a half weeks — short enough to believe in, long enough that the free drink stays marginal on your margin.
Validation while the espresso pulls
Your barista validates the visit on the counter phone while extracting or steaming milk, without letting go of the machine. The customer has nothing to look for: their card shows on their lock screen as they walk into the café.
Amount-based points for morning combos
If your goal is moving the ticket from €2.50 (espresso alone) to €5.50 (coffee + pastry), switch to amount-spent mode: every euro counts, and the customer has a reason to add the croissant or the fresh juice rather than pay the minimum.
Loyal takeaway customers, without slowing them down
The takeaway customer pays contactless and leaves in 40 seconds: they'll never open a wallet for a punch card. Their Wallet card, though, is already out since their phone is in hand to pay. It's the only loyalty format compatible with the takeaway cup's pace.
The birthday, your one chance to break the routine
A regular has ordered the same thing for six months. On their birthday, EasyFid automatically sends an offer — a free pastry or specialty drink. It's the simplest way to get them to try something they never order.
Who hasn't been back in two weeks
In a café, a regular who disappears for two weeks has usually changed address or route — and won't come back on their own. The dashboard shows everyone's last visit: you see your regulars leaving before the till ever shows it.
Ready before tomorrow morning's service
No connection to your till, no extra terminal behind the machine. Set it up during the 3pm lull, your first regulars scan the next morning.
Set your free drink's threshold
Count by visit (the 10th coffee free) or by amount spent if you're pushing breakfast combos. A tip: start from your real frequency — a regular with four visits a week shouldn't wait more than three weeks for their reward.
Put the QR code where the eye lands while waiting
The best spot in a café isn't the till, it's where the customer waits during extraction: a stand near the grinder, a sticker on the pastry display, a small sign at the pass. That's where they have 30 seconds and their phone in hand.
The counter validates, you recount nothing
Every validated visit feeds the counter, unlocks the free drink at the right threshold, and updates the card in the customer's Wallet. No more hand-redone cards, no more argument over a missing stamp at 8:15am.
Three realities of a café that change how you build loyalty
The 7:30-9am rush makes or breaks your program
A café often does 40 to 50% of its day in an hour and a half, with a line of eight to fifteen people who each need serving within a minute. During that window, your barista has one hand on the group head and the other on the milk pitcher: any extra action over three seconds costs you customers who give up and leave. That's the real reason so many stamp cards end up at the back of a drawer: it's not the customer giving up, it's the counter that genuinely doesn't have time to grab the stamp, find the right box, and hand the card back. EasyFid fits into that window because validation happens on the counter phone while the drink is being made, and because the customer has nothing to present besides the screen they're already holding to pay contactless. The 15 seconds saved per visit, across 120 visits between 7:30 and 9am, add up to thirty fewer minutes of line over your morning.
A €3 customer who comes back 200 times a year is worth €600: it's the frequency you need to protect, not the ticket
A percentage discount means nothing in a café: 10% off a €2.60 espresso is 26 cents, an amount that triggers no behavior at all. Your 7:40am regular, on the other hand, comes 4 to 5 times a week, 45 weeks a year, and represents €500-900 in annual revenue for a free-drink ingredient cost that stays under 60 cents. A 10-visit cycle therefore costs you less than 1% of the cumulative basket and buys you a reason not to try the café across the street. The other, measurable effect is the acceleration near the end of the cycle: at 8 out of 10 stamps, a customer who was hesitating to stop in stops in, and some move their break earlier to complete the card. A counter visible on the lock screen keeps up that useful tension where a cardboard card, invisible in a pocket, never reminds anyone of anything.
Facing chains with their own apps, the independent has the Wallet
Major coffee shop chains have trained your customers into a loyalty that lives on the phone, with a star or points balance checkable anytime. An independent can't fund an app, or ask a customer to download one for an espresso — the install rate would be close to zero at 8am in a line. The Apple Wallet or Google Wallet card is the affordable answer to that imbalance: same spot on the phone, same perceived comfort, no development, and a sign-up that fits within the wait for a drink. It's also an edge over your direct neighbor: on a street where three cafés serve comparable quality at the same price, the one with an active counter on customers' phones wins the morning toss-ups, including on rainy days when the first café you pass would have done just fine.
FAQ — building loyalty in a café: the recurring questions
How many coffees should I count before the free drink?
Between 8 and 10 in most cafés. The right benchmark isn't margin, it's timing: a regular coming in four mornings a week reaches 10 stamps in two and a half weeks, which stays credible for them. Beyond 12, they stop seeing the end of the cycle and stop bothering to get visits validated. If your customer base is more occasional — an office district where people come twice a week — drop to 8.
Does this hold up in the 8:15am line with ten people waiting?
Yes, because nothing gets added to the customer's routine: their phone is already in hand for contactless payment, and their loyalty card is in the same place. On your end, validation happens on the counter phone during extraction or milk steaming, so on time that's already occupied. Compared to a card — finding it, grabbing the stamp, aiming for the right box — you save about ten seconds per visit at peak hours.
Do I need to connect EasyFid to my till or payment terminal?
No, and that's deliberate: many independent cafés work with a closed till or a simple card terminal, and an integration would cost more than the program itself. EasyFid runs in parallel, on a smartphone or tablet placed at the counter. No development, no till update, no provider intervention to plan for.
How much does the free drink really cost me against the subscription?
The ingredient cost of an espresso runs around 25-40 cents, a takeaway cappuccino around 60 cents with milk and the cup. Over a 10-visit cycle at a €3 average ticket, you're giving back less than 2% of what the customer spent. The Starter subscription is €9.99/month up to 500 customers, or three or four drinks sold in a month.
My team turns over a lot, including temps and seasonal staff: is that a problem?
No. There's only one action to show and it's learned in about thirty seconds, with no password to remember since the counter phone stays logged in. The Pro plan, at €19.99/month, lets you open up to 3 staff accounts: handy if you want to distinguish what was validated by the morning shift from the afternoon one.
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