The loyalty software
for your pet store
A 12kg bag lasts five to seven weeks for an average dog, litter for two cats barely fifteen days: your business runs on repeat purchases. Your challenge isn't attracting a new customer, it's being there at the exact moment they're considering ordering kibble online. EasyFid puts a loyalty card on their phone and flags when they start spacing out their visits.
In brief — EasyFid is French loyalty software for independent pet stores, available from €9.99/month (up to 500 customers, 1 staff account) or €19.99/month (up to 1,500 customers, up to 3 staff accounts). The customer scans a QR code at checkout and their card updates in their mobile Wallet (Apple Wallet / Google Wallet), no app to download or plastic card to reprint. You decide whether points count per visit or per euro spent — useful when a €60 premium kibble bag sits next to a €4 treat bag — and you preferably reward on accessories, where your margin is more comfortable than on food. The subscription has no commitment.
Built for a pet store's repurchase rhythm
Kibble, litter, hay, seed: your customers return on a fairly predictable cycle. The whole game is being there before the online store.
Predictable repurchase, a well-timed follow-up
A 12kg bag lasts five to seven weeks for an average dog, three weeks for a large breed, and litter for two cats about fifteen days. Once a customer's rhythm is known, the follow-up lands before they run out — so before they compare prices on their phone.
Reward without cutting into your food margin
Food drives volume, accessories drive margin. Giving away a €60 premium bag eats a whole basket; giving treats, a toy, or a backup litter of similar perceived value costs two to three times less. Set your scale accordingly.
One household, several species
A dog, two cats, an aquarium, and sometimes a rabbit: it's the same customer paying. The card is tied to the household, not the animal, so Saturday's kibble and Wednesday's hay feed the same counter.
The niches that come back every week
The aquarist testing their water and leaving with plants, the reptile owner buying live insects, the family restocking hay and hemp litter: these customers come far more often than a dog owner. They're what makes a points program worthwhile.
Your advice is your edge, the card extends it
No website competes with you on diagnosing a dull coat, a puppy's food transition, or setting up a tank. The card ties that advice to a customer account, so the relationship doesn't stop at the shop door.
See who's drifting toward an online subscription
When a regular's interval goes from five to nine weeks, they haven't stopped feeding their dog: they're buying part of it elsewhere. The dashboard makes that drift visible while it's still reversible.
Ready in 3 steps
Nothing to install on your till software, no half-day of training. A smartphone or tablet behind the counter is enough.
Create your account
Register your pet store, choose your scale — points per euro spent account for the gap between a 15kg bag and a treat bag — then set the reward. About five minutes.
Display your QR code
Put it at checkout, and if you want to capture more broadly, a second one at the kibble aisle or the aquarium section, where customers linger. They add it to their Wallet in seconds, no account to create.
Scan at every visit
A bag of kibble, litter, live insects, or a collar: one scan at the counter and the card updates. With the Pro plan, up to three staff scan from their own phone on busy days.
The challenges of loyalty at a pet store
A trade refocused on repurchase since 2024
Since January 1, 2024, under the law against animal mistreatment, pet stores can no longer sell dogs or cats, and acquiring a pet now requires signing a commitment and knowledge certificate beforehand. Revenue therefore rests more than ever on food, litter, accessories, still-permitted species, and add-on services — in other words, on repeat purchases from the same households. In this context, a loyalty program is no longer a marketing add-on sitting next to the business: it acts directly on the core of the model, since nearly all your revenue consists of more or less regular repurchases of the same basket.
Online subscriptions don't compete on price, they compete on timing
Kibble-subscription specialists and major platforms offer discounts and automatic delivery you can't match on price, and there's no point trying. What they're really selling is not having to think about it anymore. The right answer isn't a permanent discount but being present at the right moment: a card visible in the Wallet with progress underway, and a follow-up that lands as the bag runs low. The math is simple: a customer spending €35 a month represents over €400 a year. Retaining ten of them covers several years of the software subscription — and those ten are exactly the ones who drift away silently, never coming to explain why they've stopped visiting.
Seasonality and calibrating the reward
The year has a marked rhythm: flea and tick treatments in spring and summer, a pickup in purchases at back-to-school after boarding and vacations, accessories and toys in December, a lull in January. A loyalty program helps ride these waves, provided the reward is calibrated to the right product family. The margin on dry food is thinner than on accessories or treats: giving away a premium bag means sacrificing a whole basket, while a pack of treats, a toy, or an accessory of similar perceived value costs you noticeably less. The principle that holds up over time is this: accrue points on food, which drives volume and regularity, and reward on accessories, where you have room to breathe.
FAQ — Building loyalty at a pet store
What reward won't destroy my food margin?
Have points accrue on food, which drives volume, but place the reward in a category where your margin is wider: treats, a toy, an accessory, backup litter. A free €60 premium bag eats a whole basket, while a pack of accessories of comparable perceived value costs you two to three times less. You can also reserve the most generous reward for a high tier, reached only by your very best customers.
How do I handle a household with a dog, two cats, and an aquarium?
The card is tied to the customer, not the animal. Saturday's kibble bag, Wednesday's litter, and next month's aquarium plants all feed the same counter, with no separate account or duplicate entry at checkout. This matters a lot in this trade: it's the household that's loyal, not the animal, and a multi-species household is often your best customer without you realizing it.
How do I compete against online kibble subscriptions?
Not on price, you'll lose. On timing: a card visible in the Wallet reminds them of progress underway, and the dashboard shows you when a regular goes from five to nine weeks between two bags — the signal they're already buying part of it elsewhere. That's the moment a targeted offer still works, not six months later once automatic delivery has become a habit.
Several of us are at checkout on Saturday, which plan should we take?
The Starter plan at €9.99/month covers up to 500 customers with 1 staff account. If several of you check out customers at once on busy days, the Pro plan at €19.99/month raises that to 1,500 customers and up to 3 staff accounts, each scanning from their own phone, with an admin account for you. No commitment either way.
Do I need to connect EasyFid to my till or management software?
No, and that's deliberate: no integration, no dedicated terminal, no changes to your till software. Staff scan the customer's QR code from a smartphone or tablet, signing up a new customer works the same way in seconds, and your checkout continues exactly as before.
More to read
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EasyFid for other businesses
Pet Groomer
Build loyalty for recurring grooming appointments with an easy-to-scan digital card.
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Organic Store
Another repeat-purchase business where digital loyalty rewards regularity.
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Grocery Store
Like a pet store, a frequent-visit business where every trip counts toward loyalty.
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