Fill Tuesday night
at your beer bar
Thursday, Friday, and Saturday fill up on their own. A bar's real problem is the other three nights, and regulars drifting to the new place that opened two streets over. EasyFid is the loyalty software that gives you both levers: a card in every customer's Wallet — even on a shared tab — and bonus points you switch on for a slow slot in ten seconds from the bar's phone.
In brief — EasyFid is French loyalty software for beer bars and independent pubs, from €9.99/month (Starter, up to 500 customers) or €19.99/month (Pro, up to 1,500 customers and 3 staff accounts — useful when two bartenders work the counter at once). The customer scans the QR code stuck to the bar or printed on the coasters, their card adds to Apple Wallet or Google Wallet, and you validate their visit in 2 seconds at the moment of the bill. Loyalty is calculated on the amount spent — logical when a table of five leaves €90 and a pint at the bar leaves €4 — and each customer keeps their own personal counter even when one person pays the whole tab.
Built for a bar's rhythm: evening service, shared tables, an uneven week
A bar can't be run like a daytime business. Everything happens between 6pm and closing, on shared tabs, in a week where three nights carry most of the revenue.
One tab, five counters
In a bar, one customer settles the tab for the whole table. Everyone present can still scan and get their share credited: the one who paid doesn't hog the points, and the other four leave with your card on their phone.
Boosted points on your slow slots
You don't need an incentive on Friday at 9pm: the room's already full. Turn on doubled points for Tuesday night, Sunday, or the first hour of service, and switch the rule back off once traffic returns. Changes in ten seconds, no till involved.
Keep kegs and new brews moving
A limited-run beer that doesn't sell means a 20-liter keg losing its freshness in ten days. Credit bonus points on the current featured brew and your regulars will try it instead of reflexively ordering their usual lager.
Quiz nights, gigs, screenings: regulars first
Tuesday trivia, a rugby match, Thursday's gig: award bonus points for the evening, or reserve seating and table bookings for cardholders. A perk that costs you nothing and fills a slot you're already programming.
Rewards that stay within alcohol regulations
Giving away alcohol for free is regulated in France, and all-you-can-drink at a flat price is banned. So pick rewards that hold up: a shared sharing platter, a free soft drink or coffee, a house-branded glass, a guided tasting of something new.
The regular who vanished a month ago
A Thursday-night regular never announces they've found a new spot — and your till won't show it for weeks. The dashboard displays everyone's last visit: you catch the drop-off early enough to follow up with a reason to come back.
Ready for tonight's service
Nothing to install behind the bar, no till connection. Set it up during the 5pm prep, and the first scans land at tonight's service.
Set your points on the amount
In a bar, count by amount rather than by visit: a €4 pint and a €90 table order can't be worth the same point. Then set a reward threshold reachable in five or six outings, about two months for a Thursday regular.
Put the QR code where people wait
On coasters, on the back of the tap list, on a table stand: wherever people look while waiting for their round. Print it big enough to scan in a dark room — a QR code at least 5cm, on a light background.
Validate at the bill, not the order
The right moment is when the tab is settled: the amount is known and the customer has their phone in hand. Two seconds on the bar's phone, without leaving the counter or interrupting a pour.
The real challenges of loyalty at a beer bar
A bar's problem isn't Friday night, it's Tuesday
A beer bar commonly concentrates 60-70% of its week on Thursday, Friday, and Saturday. Those three nights fill up on their own — and a loyalty card rewarding people who'd have come anyway costs you margin for nothing. The real opportunity lies elsewhere: Tuesday and Wednesday, when the room runs at 30% capacity with the same rent, the same scheduled bartender, and the same kegs tapped. That's where a loyalty program becomes a management tool rather than a giveaway: you turn on doubled points only for those slots, switch them off on the weekend, and shift part of your regulars' weekly night out toward the evenings where one extra pint drops straight to the bottom line. The same logic applies to slow months — January after the holidays, late winter with no terrace — where two weeks of targeted bonus points cost less than a half-empty evening.
The shared tab: the trap that sinks most loyalty cards at bars
Nobody has a beer the way they buy bread: you come with three, five, sometimes ten people, and one person settles the €90 tab. Most loyalty setups therefore credit a single customer — whoever's card is on file that night — while the other four, just as regular, stay invisible and leave with nothing. With EasyFid, every person at the table scans the QR code placed on it and keeps their own counter, even on a single shared tab. The side effect is the most interesting part: the action happens in front of everyone, and that's what triggers a chain of sign-ups on the spot, with no bartender needing to explain anything. You go from one identified customer per table to four or five, which completely changes the value of your file after six months.
Rewarding customers without running afoul of alcohol law
This is the question a bar owner asks before all others, and rightly so: in France, promoting and giving away alcoholic drinks is regulated. All-you-can-drink at a flat price is banned, a beer happy hour must come with an equivalent discount on non-alcoholic drinks, and both selling and giving alcohol to minors is prohibited. A program copied from a bakery's "10th item free" model exposes you unnecessarily. The owners who handle this best shift the reward: a charcuterie or cheese platter to share, a free soft drink or coffee, a house-branded glass, priority access to a guided tasting, a guaranteed table on match night. These rewards carry high perceived value for an ingredient cost often lower than a pint, keep you off the slippery slope of free alcohol, and push food sales along the way — a category where your margin beats draft beer by far.
FAQ — Beer bars / Pubs and customer loyalty
What can I offer as a reward without running afoul of alcohol regulations?
The simplest approach is rewarding something other than free alcohol: a sharing platter, a free soft drink or coffee, a house-branded glass, an invitation to a guided tasting, a reserved table on match night. Useful reminder: in France, all-you-can-drink at a flat price is banned, a beer happy hour requires an equivalent discount on non-alcoholic drinks, and nothing can be given to a minor. For an unusual mechanic, get it checked by your industry association.
One person pays the whole table's tab: who gets the points?
Everyone can keep their own counter. The customers at the table scan the QR code placed in front of them and you credit their cards, even if only one pays the bill. That matters in a bar, where whoever's card is on file that night isn't necessarily the most regular customer. Very useful side effect: the action happens in front of everyone, which triggers three or four sign-ups on the spot with no bartender needing to explain the program.
What threshold should I set the reward at when baskets range from €4 to €90?
Count in euros spent rather than visits, or the pint at the bar ends up worth as much as a full table's round. Concrete benchmark: a regular leaves €15-25 per outing. At 1 point per euro and a 150-point platter, they get there in six to eight outings, about two months — close enough to believe in, far enough to stay profitable. Below four outings, you're rewarding customers you'd already kept anyway.
A packed Saturday at 11pm with a temp bartender: does this hold up?
Yes, under two practical conditions. First, print the QR code big enough and on a light background: in a dim room, a small code on a dark background won't scan. Second, validate at payment, on the bar's phone, in one motion — a temp learns it in thirty seconds, no password to remember. The Pro plan opens up to 3 staff accounts if two people work the counter at once.
How do I know if my Tuesday double points actually filled the room?
By comparing validated visits on that slot before and during the promotion. The dashboard tracks scans, unlocked rewards, and each customer's last visit: you see whether Tuesday gained visits, and crucially whether it did so without draining your Thursday. It's also where you spot regulars who haven't scanned in a month, likely ones who've adopted another bar.
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