The loyalty software
for your neighborhood grocery store
You open at 7am, close at 9pm, seven days a week, and your customers leave with a €5-15 ticket — but four times a week. That regularity is your entire business, and today it's invisible: nobody, including you, knows who your twenty best customers are. EasyFid makes it visible and rewards it, without changing your checkout routine and with no app for the customer to install.
In brief — A French loyalty tool for neighborhood grocery stores and convenience stores, billed €9.99/month up to 500 customers with one staff account, or €19.99/month up to 1,500 customers and three staff accounts — the plan you need as soon as a family member or a weekend helper takes the till. There's no device to install: the customer points their phone camera at the QR code by the till, their card settles into their digital wallet, and you then credit each visit in two seconds. The rule is yours to set: one point per visit, which suits quick top-up purchases well, or one point per euro spent.
Built for a grocery store's rhythm: 14 hours open,
two rushes, a complicated product mix
A neighborhood convenience store has neither the volume, the hours, nor the product range of a supermarket. Here are the six points a loyalty program has to hold up on for you.
Open when everyone else is closed
Sunday at 11am, Tuesday at 9pm, August 15th: that's where you're irreplaceable and the customer accepts paying 30 cents more. The program makes that service accumulate — every top-up run becomes a step toward a reward, instead of vanishing into the till.
A €4.20 ticket counts as a visit
A baguette, a liter of milk, a bag of chips: counting points per visit rather than per euro stops a €5 customer from feeling like they never make progress. You keep the other option if you'd rather reward Saturday's bigger baskets.
Tobacco, press, and parcels stay out
Tobacco prices are fixed and allow no discount or perk, the press is at a regulated price, and a parcel pickup leaves you only a few dozen cents of commission. Since you're the one validating the amount that earns points, these lines simply stay outside the count.
Your Saturday helper scans just like you
You, your spouse, a student on weekends, a cousin helping out in summer: the Pro plan opens up to 3 staff accounts on the same customer file. Nothing to learn, no code to type — whoever's on the till at 5pm can use it within a minute.
Nothing to type during the 6:30pm rush
Between noon and 2pm, then between 6 and 8:30pm, you've got six people in line and one hand on the till. Validation happens during checkout, with no field to fill in and no customer name to look up: the line moves exactly as before.
Separate regulars from passersby
Part of your customer base lives two hundred meters away and comes back four times a week; the rest stops by once and never returns. Knowing which is which changes your orders, your opening hours, and the days you push fresh produce.
Up and running by tomorrow's opening
A one-time setup, a poster to stick on the till window, and the program runs through your 14 hours open without asking anything more of you.
Set a threshold reachable in two weeks
Enter your store name, then choose 1 point per visit or 1 point per euro, and a modest but quick reward: a free coffee, a baguette, €3 off the next visit. In a grocery store, a small frequent perk works, a big prize six months out doesn't.
Stick the QR code at eye level by the till
Print the poster and fix it to the till window or near the payment terminal, noting which departments don't count toward points (tobacco, press, parcels): that's what saves you a conversation at the counter from week one.
Validate while you check out
The customer presents their Wallet card, you validate the visit, points get added. Once the threshold is reached the reward unlocks on its own, and anyone on the till can do it without calling you.
The challenges of loyalty in a neighborhood grocery store
Eight euros four times a week: your revenue is built on repetition
Do the math on a neighborhood regular: four visits a week at €8 is over €1,600 a year in your till. They're worth far more than the Saturday-morning customer filling a €25 bag once a month. The problem is that neither they nor you know it: nothing in a grocery store's day distinguishes the third-floor neighbor from the passing tourist. That's exactly what a loyalty program fixes — provided you calibrate the threshold to your own rhythm, not a supermarket's. In a quick-stop business, the first reward should land in about two weeks; beyond a month, the customer stops presenting their card and the program dies on its own.
Part of your product mix can't be rewarded
This is the quirk generic loyalty software completely ignores. In a convenience store, a significant share of revenue runs through untouchable lines: tobacco, whose price is fixed and allows no discount or commercial perk; the press, also at a regulated price; lottery games; parcel pickups, which earn you only a few dozen cents of commission. Rewarding these purchases would, depending on the case, either break regulations or give away more than you earn. The practical rule is simple: you only validate the amount that earns points, and you spell it out on the QR code poster. Five words on the poster save you a conversation a day at the till. If in doubt about a specific department, your chamber of commerce or your main supplier will settle it more reliably than any software.
Fourteen hours open, two rushes, and a till that changes hands
You open early, close late, often seven days a week, and most visits concentrate into two windows: lunchtime between noon and 2pm, then the after-work rush between 6 and 8:30pm. During those windows, nobody opens a notebook or types a phone number into software: whatever isn't instant doesn't happen. Add to that a till that changes hands several times a day — you, your spouse, a student on Saturday, a substitute in August. A loyalty tool only survives in a grocery store under two conditions: validation has to fold into the existing checkout motion, and each person on the till needs their own access so the tool doesn't depend on the owner's phone. That's exactly what the Pro plan covers with its three staff accounts.
FAQ — Grocery stores and customer loyalty
My average basket is €8: should I count points per euro or per visit?
Per visit, in most grocery stores. A customer buying a baguette and a liter of milk needs to feel they're making as much progress as one buying six items, or they'll give up after three visits. Counting per euro still makes sense if a good share of your customers do real grocery shopping with you rather than quick top-ups. You can change the rule whenever you want — you're not locked into your initial choice.
Can I leave tobacco, the press, and parcel pickups out of the points count?
Yes, and it's actually essential. Tobacco prices are fixed and allow no linked discount or perk, the press is at a regulated price, and a parcel pickup leaves you only a commission of a few dozen cents. Since you're the one validating the amount that earns points, these lines simply stay outside the count. State it on the QR code poster to avoid conversations at the till, and check with your chamber of commerce if a specific department leaves you unsure.
I'm open 7 days a week with weekend help: how many staff accounts do I need?
If you run the till alone, the Starter plan at €9.99/month is enough. As soon as two or three people check out customers during the week — spouse, child, Saturday student, August substitute — move to the Pro plan at €19.99/month: up to 3 staff accounts and 1,500 customers, with the admin account staying yours. That avoids the classic scenario of the tool being stuck on the owner's phone, and so unused half the time.
Does scanning slow down the evening line when I have six people waiting?
No, because nothing gets added to your routine: the customer pulls out their Wallet card while you're checking them out, just as they would a bank card. There's no number to type, no name to look up in a list, no ticket to stamp. The only time genuinely spent is the customer's very first sign-up, which they do on their own with their phone — and it's better done at 3pm than at 6:30pm.
Some of my customers are older neighborhood residents: will they follow along?
There's no app to install and no password to remember: they open the camera, point it at the QR code, and the card settles into their phone. In practice, it's often your oldest regulars who present their card most faithfully, because they come in every day — but you need to walk them through it once, at a quiet moment in the afternoon. It takes two minutes, once, and you can keep your paper notebook for the rare customers without a smartphone.
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