The figures and scenarios in this article are illustrative: adapt them to your margins and your own data. They are not EasyFid customer results. See how to measure your results.
Why link loyalty to the moment of payment?
The moment of payment is a natural opportunity to reinforce loyalty. Why? Because it's the one moment when both the customer and the shop owner are fully focused on the transaction. Digitizing the loyalty card and folding it into checkout creates a smoother flow that benefits everyone: speed, less manual work, and a better experience.
From the customer's side: no more digging through a wallet for a punch card or a sticker sheet. They just present their phone and their loyalty card shows up. From the shop's side: points are added instantly, with no manual entry and no risk of a typo.
This approach also tends to shorten the time spent at the counter, which helps the overall experience in the shop. A satisfied customer is one who comes back. Combining loyalty and checkout does two things at once: it makes daily life easier for you, and it makes the customer relationship feel a bit more valued.
Less time spent per customer
Scanning a loyalty QR code takes a few seconds, compared with the time it takes to find a paper card, note it down, or calculate points by hand. Over a busy day, those saved seconds add up to real time you can spend advising customers, selling, or simply keeping the line moving — though the exact time saved depends entirely on how your checkout currently works, so it's worth timing it yourself before and after.
In practice: with EasyFid, a scan takes about as long as tapping a contactless card — it shouldn't add a noticeable delay to a normal checkout once your team is used to it.
How does the QR code scan actually work?
The mechanics are simple, but every detail matters for a smooth experience. Here's how it plays out in a shop using EasyFid:
- The QR code is ready: each customer has their loyalty card as a QR code in Apple Wallet or Google Wallet. The shop owner opens the scanner in the EasyFid app on a phone or tablet.
- A quick scan: the customer presents their phone, the scan takes a moment, and points or a visit are credited automatically.
- A visual confirmation: the app confirms the credit was applied, so both sides can see it went through.
- An immediate reward, when applicable: if the reward threshold has just been reached (say, a birthday gift or an accumulated discount), it becomes available right away.
The important part: the shop owner doesn't need to juggle a complicated app or a separate terminal. One scan, and it's done. The QR code is generated automatically as soon as the customer signs up with EasyFid, and it stays valid in their Wallet with no extra action needed from them.
Automated points, without manual errors
One of the main benefits of automating this step is cutting out manual mistakes. When a customer fills out a paper punch card themselves, or a staff member enters points by hand, errors happen: illegible numbers, missed entries, double counting.
With EasyFid, it's handled automatically. The amount spent is credited right away, and the customer sees their updated points in their Wallet. No guessing, no disputes: "Do I really have 12 points?" — the answer is right there on their phone.
For the shop owner, that means fewer questions at the counter and less bookkeeping at the end of the day. The customer list and their history are exportable to Excel whenever you want to review them.
Practical tip: put a small sign at the counter: "Want a loyalty card? Just hold up your phone!" It cuts down on the time spent explaining the system and speeds up adoption.
Making checkout smoother for everyone
Beyond loyalty itself, this is really about the overall checkout experience. A long line is one of the most common sources of frustration in a shop. Cutting the time each transaction takes improves how customers perceive your business.
This matters especially in shops with frequent, quick visits: bakeries, hair salons, cafés. Even a small time saving is noticeable. Customers tend to appreciate it, and some come back a little sooner than they otherwise might.
There's also a side benefit for your team: a shorter, calmer line means less pressure, fewer mistakes, and a more relaxed interaction with customers. That tends to translate into a better mood in the shop and more attention available for advice or add-on sales.
Best practices for rolling this out in your shop
A few concrete tips for integrating loyalty into checkout successfully:
1. Make it easy to find: your loyalty card should be easy for the customer to pull up, not something they have to dig for. A small sign that says "Show your loyalty card here, we'll scan it for you" works well.
2. Test it with your team first: before you announce it to customers, run through it with your staff. Make sure everyone knows how to scan and what the confirmation looks like.
3. Walk new customers through it: on their first purchase, explain briefly how to scan their card and where it's stored. Some shop owners print a short "How to add your EasyFid card to your Wallet" note with the receipt.
4. Mention the benefit: highlight the time saved: "No more digging for your card, we scan it right at checkout." Repeat that message on social media, your website, and even in your window display.
Sample message for your counter: "With EasyFid, your points are credited with a single scan. Saves you time, saves us time too!"
How to promote the digital loyalty card at checkout
Checkout is also a natural moment to promote your loyalty program. Use it to encourage customers to add the card to their Wallet while they're already there. A few ways to do that:
Offer it on the first visit: at the end of a purchase, a staff member can simply say: "If you'd like to start earning rewards on future visits, here's how to add your loyalty card to your Apple or Google Wallet — it only takes a few seconds."
Make the QR code visible in the shop: place a clearly visible QR code near your window or by the register. Customers passing by can scan it right away and add the card without needing to make a purchase first.
Talk about it naturally: encourage your team to mention it in passing: "With EasyFid, no more searching for your card — it's right there on your phone."
Frequently asked questions about loyalty and checkout
How does the link between checkout and loyalty work with EasyFid?
Each customer has a unique QR code in their Wallet. At checkout, the shop owner scans it from the EasyFid app on a phone or tablet. The amount spent (or the visit) is credited automatically, and the customer sees it update in their Wallet.
Do I need a specific payment terminal to use EasyFid?
No. EasyFid works independently of your payment terminal. You scan the customer's QR code from your own phone or a dedicated tablet, and it's compatible with any standard checkout setup.
What happens if a customer doesn't have a smartphone?
In that case, you can still track their visits or points by hand and add them to EasyFid yourself, or keep a simple paper record. The system stays flexible enough to work alongside customers who aren't on a smartphone.
How can I see a customer's point history?
Both the shop owner and the customer can check the points and visit history in the EasyFid app. Data is also exportable to Excel for a closer look.
Want to build customer loyalty efficiently?
With EasyFid, crediting loyalty takes one scan and checkout stays fast. Points or visits, a card in Apple Wallet and Google Wallet, an automatic birthday gift.
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