The figures and scenarios in this article are illustrative: adapt them to your margins and your own data. They are not EasyFid customer results. See how to measure your results.
Crêpes with savory fillings at lunchtime, sweet crêpes in the late afternoon, desserts in the evening: your crêperie lives off regular visits. Regular customers who come back every week, families on weekends, tourists in summer, office workers who grab a crêpe at midday during the week. Each one has their own rhythm, their favorite crêpe, their time of day.
The crêperie also has peak seasons. October through February: family crêpe nights, pre-game snacks at the stadium. Then February: Candlemas drives footfall through the roof. A loyalty program needs to capture these regulars and keep them coming back multiple times a year. Here's how.
In this article
Recognize your regular customers
The regulars at a crêperie stand out. The customer who stops by every Thursday late afternoon. The mom who brings the kids on Sunday. The group of friends who make it a weekend event: these faces come back. But without a program, it's invisible. You know them, they know they're regulars, but nothing proves it.
A loyalty program changes that. By the second or third visit, the customer has their card in their Wallet. Every visit gets logged. At the register, you can say, "That's your sixth crêpe with us—you earn a free one at eight." The relationship shifts. The customer feels recognized. Next time, instead of going to the crêperie next door, they return because they have visits to build on. That's when loyalty starts to stick.
What reward tier makes sense for crêpes
Two approaches. First: 1 point per crêpe purchased, regardless of price (simple or loaded, savory or sweet). After 8 crêpes, 1 free crêpe. It's transparent and quick to count at the till. Second: 1 point per euro spent. A customer spending €12 (crêpes + drink + dessert) earns 12 points; 1,000 points = 1 free crêpe.
For a crêperie, the visits-based model usually works better. Why? Because a simple crêpe and a loaded crêpe cost almost the same to make but sell for €3 versus €6. A customer buying 4 simple crêpes and one buying 2 loaded ones spend the same, but the first customer has more visits. Counting visits recognizes actual frequency better. It's also faster to ring up at a busy counter.
The ideal tier for a crêperie
1 visit per purchase (any crêpe) = 8 visits = 1 free crêpe. Easy to count, motivating for the customer (two months of regular visits earns a free one), and fair for you. You can also add an automatic birthday reward: 1 free crêpe once a year.
Why simple products actually reward loyalty deeply
The crêpe is a simple product: the customer buys, eats, leaves. No long service, no advice, no time to chat. That might seem incompatible with loyalty. It's not. Because the transaction is quick and easy, the customer can return often. Once a week, twice, more. Loyalty plays on that frequency.
The trick is making the customer feel they're accumulating. "You've got 6—you earn a free one at 8." Or in October: "With Candlemas coming in February, every crêpe counts." It creates a gentle sense of urgency. They want to come back to reach their 8, then restart with their free crêpe. Momentum builds.
On-site, takeout, delivery: the three channels
Many crêperies operate across multiple channels: a dining room, a counter for takeout, and sometimes delivery via Uber Eats or Deliveroo. The question: how do you run loyalty across all three?
Simple answer: all channels credit the same card. A customer who eats a crêpe on-site Monday and buys one takeout Thursday has 2 visits. For Deliveroo or other platforms, you don't have direct loyalty access (the platform handles it). Honestly, focus on on-site and takeout—that's where you keep the direct relationship. Third-party delivery is managed by the platform; you loyalty-drive your own customers.
To each regular customer, ask their first name and create them in EasyFid. Once created, their card goes to their phone in the Wallet. At each later visit, you scan their card to credit visits. The customer takes no action.
Align the program with your seasonal peaks
Candlemas in February is a massive peak. September too (back to school, events). July–August, less predictable because of holidays. The program needs to anticipate this. In September, you could say, "The first 100 crêpes credited next month earn double visits." That creates gentle urgency: regular or occasional customers come back to build before standard credits apply again. February: same idea—Candlemas week = double visits for loyalists.
These drives do cost you in rewards (twice as many free crêpes). But they anchor seasonal rituals with your customers. Better concentrated, loyal visits than scattered, transient ones.
Propose the card at the register
Program success depends mostly on one thing: does your team offer it? At a crêperie counter, it's ultra-fast. "You come in regularly? Let's add your card so you earn toward a free crêpe." Two seconds. The customer pulls out their phone, gets their card to their Wallet. Done. At the next visit, you credit the visits directly.
No need for long training. Just: for any customer coming back a second time, offer it. If it's a newcomer, the month after is fine. And when they ask, "How does it work?"—answer simply: "You earn a free crêpe every 8 visits."
Loyalty in a crêperie is habit made visible.
Your customers already have the habit of returning regularly. A loyalty program just says, "We see it, we value it, we reward it." A free crêpe every 8 visits costs you little (your margin on one crêpe) but means the world to the customer (they get a full purchase free). Between the two freebies, each visit reinforces the bond. It's the single most powerful lever in a crêperie.
📱 App Store 🤖 Google PlayHow do I credit loyalty for a takeout crêpe?
You have two options. Either credit 1 visit per purchase (no matter how small), or 1 point per euro spent. For takeout, counting visits is usually simpler: at each purchase, 1 visit, regardless of the order size. It's faster at a busy counter.
Should I use a different tier for on-site versus takeout?
No, one tier works. Example: 8 purchases = 1 free crêpe, whether eaten on-site or taken home. You can differentiate the reward if you like (simple vs. loaded crêpe), but not the loyalty access. Keeps the register simple.
How do I bring customers back during slow seasons?
EasyFid doesn't send messages, but that's when you think about your customer base during quiet January or February. A friendly phone call, a visit: "Haven't seen you in a bit—I think you're almost due for your free crêpe." That often works.
Can I award free crêpes on every birthday?
Yes—EasyFid can automate it once per year. Alongside the "visits" reward, credit a birthday crêpe or dessert in late October or late June, depending on your seasonal peaks. It's a strong practice.